We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior.
- Authors
Yongmei Liu; Chunjie Ding; Chen Fan; Xiaohong Chen
- Abstract
Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness. This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively. Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness. Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed. Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance.
- Subjects
PRICING; SUPPLY chain management; FREE-rider problem; FAIRNESS; ELECTRONIC commerce
- Publication
Discrete Dynamics in Nature & Society, 2014, p1
- ISSN
1026-0226
- Publication type
Article
- DOI
10.1155/2014/536576