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- Title
FACTIBILIDAD DEL MODELO DE NEGOCIO CENTRADO EN PIZZA EN FORMA DE CONO EN EL MUNICIPIO DE CIRCASIA, QUINDÍO.
- Authors
Gallego Muete, Karen Sofía
- Abstract
It is evident that in 2018 the magazine La República identified that 49% of the population surveyed in Colombia eats pizza more than five times a month, thus recognizing a trend of consumption of this fast food in its traditional form. The interest of the research is to know the feasibility of opening a commercial establishment under a business model focused on cone-shaped pizza in the municipality of Circasia, Quindío, transforming the usual way of consuming pizza and likewise offering a product with quality and a good price to share with family, friends, couples or alone.
- Subjects
DEMOGRAPHIC surveys; FOOD consumption; CONVENIENCE foods; PRODUCT quality; BUSINESS models; PIZZA
- Publication
Journal of Research of the University of Quindio / Revista de Investigaciones Universidad del Quindio, 2022, Vol 34, p84
- ISSN
1794-631X
- Publication type
Article