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- Title
The effect of endorsement by local opinion leaders and testimonials from teachers on the dissemination of a web-based smoking prevention program.
- Authors
Buller, David B.; Young, Walter F.; Fisher, Katharine H.; Maloy, Julie A.
- Abstract
The effect of endorsement by local opinion leaders and teacher testimonials on dissemination of a web-based program to prevent smoking was tested in a group-randomized 2 × 2 factorial post-test-only design with 394 junior and senior high schools. Schools were assigned to condition by region served by local tobacco control coalitions. Visits to the `Consider This' (CT) website were recorded. Teachers at 226 schools completed a post-test. More schools receiving the opinion leader letter had visits to the website by teachers (12%) than schools not receiving it (4%, P = 0.015). More teachers at schools receiving the testimonials reported reading the materials (29%) than those not receiving them (22%, P = 0.059). Testimonials created more intentions to use CT (49% testimonials, 35% no testimonials, P = 0.047). Testimonials may be effective at increasing teachers' exposure to the promotional materials but recommendations from opinion leaders appear to convince some teachers to visit and assign students to use it.
- Subjects
SMOKING prevention; ANTISMOKING movement; EDUCATIONAL websites; TREND setters; SOCIAL conditions of teachers; EMPLOYEE promotions
- Publication
Health Education Research, 2007, Vol 22, Issue 5, p609
- ISSN
0268-1153
- Publication type
Article