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- Title
TWITTER AND BUSINESS: A CASE STUDY.
- Authors
IASMINA, IOSIM; ANKA, PASCARIU; ANDREEA, DRAGOESCU URLICA; DIANA, MARIN; CRISTINA, BABCSANYI; GABRIELA, POPESCU
- Abstract
Today’s communication is considerably characterised by the too wide use of social media such as Facebook, Instagram, Twitter, YouTube etc. This research paper starts from prior studies referring to Twitter in various domains, among which business. The aim of the study was to identify the domain in which this social medium could be best valorised. Its popularity has made Twitter best suited for business and communication. In business, Twitter was found to be fit for public relations campaigns, marketing communications, branding, and destination management organisations. Given that destination management organisations using Twitter ranked it first in customer service (for providing compliments, criticisms, and enquiries) and interactivity when compared to Facebook, Instagram, and YouTube, other types of business should also try using it.
- Subjects
X Corp.; MARKETING; BUSINESS communication; COMMUNICATION in marketing; SOCIAL media; PUBLIC relations; MARKETING management
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2023, Vol 25, Issue 1, p55
- ISSN
1453-1410
- Publication type
Article