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- Title
OPPORTUNITIES AND THREATS FOR THE ROMANIAN AGRO FOOD INDUSTRY.
- Authors
CHIRLA, GABRIELA; FUNAR, SABINA; MAN, ADRIANA; ŢUGUI, OLIMPIA
- Abstract
The aim of the present study is to identify the major opportunities and threats for the Romanian agro food industry using the marketing audit specific tools represented by the PEST and SWOT analysis. The results obtained after using PEST analysis were synthesized using the SWOT analysis section regarding external environment. The main conclusions of the study indicate that the external environment is a source of many opportunities and threats and the task of each enterprise is to exploit or avoid them according to their own marketing strategy.
- Subjects
ROMANIA; AGRICULTURE; FOOD industry; MARKETING audits; MARKETING management; MARKETING
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, Vol 13, Issue 2, p181
- ISSN
1453-1410
- Publication type
Article