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- Title
Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women-A Family Life Cycle Stage Perspective.
- Authors
Amirtha, Raman; Sivakumar, V. J.; Yujong Hwang
- Abstract
The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.
- Subjects
INDIA; FAMILIES; CONSUMER behavior; INTENTION; ONLINE shopping; DECISION making; DIMENSIONS
- Publication
Journal of Theoretical & Applied Electronic Commerce Research, 2021, Vol 16, Issue 3, p320
- ISSN
0718-1876
- Publication type
Article
- DOI
10.3390/jtaer16030022