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- Title
Role of Brand in Promoting Agricultural Products.
- Authors
MERCE, Iuliana Ioana; MILIN, Ioana Anda; SâMBOTIN, Dana
- Abstract
A product is different when it is not directly interchangeable with another product of the same kind launched by another competitor. In his view, the consumer attaches its high utility. Product differentiation may be physical food, based on their organoleptic qualities differentiation. When given a particular utility consumer product it recognizes as its name, one can say that it has a brand. Brand is a name, symbol, drawing, a term or a combination thereof, designed to help identify a firm producing goods and services and to distinguish from those of competitors. Implementing a strong brand is achieved through a process of continuous and consistent communication with the market, the brand often becomes the most important value that a company holds, picture her reputation. The brand is a unique symbol identifying and differentiating origin of products from each other. But the brand is a promise of quality.
- Subjects
ROMANIA; PRODUCT differentiation; PRODUCT quality; FARM produce; PRODUCE trade
- Publication
Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture, 2012, Vol 69, Issue 2, p380
- ISSN
1843-5254
- Publication type
Article