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New Trevira Bioactive logo for functional textiles.
- Published in:
- Melliand International, 2008, v. 14, n. 3, p. 130
- Publication type:
- Article
白酒品牌价值评估与提升路径研究 - 以五粮液为例.
- Published in:
- China Brewing, 2021, v. 40, n. 10, p. 231, doi. 10.11882/j.issn.025-4-5071.2021.10.040
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- Publication type:
- Article
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 391, doi. 10.1007/s11002-010-9131-0
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- Publication type:
- Article
How humor in advertising works: A meta-analytic test of alternative models.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 115, doi. 10.1007/s11002-010-9116-z
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- Publication type:
- Article
Addressing real problems with real solution.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 100
- By:
- Publication type:
- Article
Analysing Brand Love: Integration of Predictive Validity for PLS Models.
- Published in:
- International Journal of Marketing & Business Communication, 2017, v. 6, n. 4, p. 1
- By:
- Publication type:
- Article
Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity.
- Published in:
- International Journal of Applied Sports Sciences, 2022, v. 34, n. 1, p. 1, doi. 10.24985/ijass.2022.34.1.1
- By:
- Publication type:
- Article
Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing.
- Published in:
- Iranian Journal of Management Studies, 2016, v. 9, n. 1, p. 43
- By:
- Publication type:
- Article
Preparation of Rosuvastatin Orodispersible Tablets and Comparative Evaluation with Brand and Generic Marketed Tablets.
- Published in:
- Journal of Pharmaceutical Negative Results, 2022, v. 13, n. 3, p. 31, doi. 10.47750/pnr.2022.13.03.006
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- Publication type:
- Article
Marques françaises de luxe : Effets de la délocalisation de la fabrication et du design sur les évaluations des clients.
- Published in:
- Management international / International Management / Gestiòn Internacional, 2013, v. 17, n. 3, p. 36, doi. 10.7202/1018265ar
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- Publication type:
- Article
Functional Similarity: How Consumption Goals Improve Brand Imitation Evaluation.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 288
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- Publication type:
- Article
Multi-Product Brand Extensions Evaluations Vary with Consumers’ Implicit Theories of Personality.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 262
- By:
- Publication type:
- Article
I Choose; Therefore, I Am? Impact of Identity Choice on Brand Evaluation.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 164
- By:
- Publication type:
- Article
Firing Founders that Behave Badly:Effects of Morality versus Authenticity on Brand Evaluation.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 732
- By:
- Publication type:
- Article
When Curiosity Helps to Make Sense of It: How Ad-Evoked Curiosity Affects the Evaluation of Low-Fit Brand Extensions.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 420
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- Publication type:
- Article
The Shame of It: Consumer Response to Transgressive In-Group Brand Behavior.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 890
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- Publication type:
- Article
Paradoxical Safety Signals: Cultural Tightness Shapes Contingent Meanings of Interstitial Space in Logos.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 612
- By:
- Publication type:
- Article
Promoting Ethical Consumption: Effects of Self Regulatory Focus on Evaluation of Multifinal Ethical Products.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 734
- By:
- Publication type:
- Article
Love Food, Hate the Brand That I Waste: The Effects of Product Waste on Brand Evaluations.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Bridging Brand and Interpersonal Relationship Research: How and When Is Our Connection to Brands Like Our Connection to People?
- Published in:
- 2016
- Publication type:
- Proceeding
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Sharing the Reward or Blaming the Failure: The Moderating Role of Self-Brand Connection on Attitude towards the Brand.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 843
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- Publication type:
- Article
Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 359
- By:
- Publication type:
- Article
The Power of Positive Thinking: Asymmetrical Affective Perseverance in Consumer Brand Judgments.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Varieties of Family Brand Entitativity.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 769
- By:
- Publication type:
- Article
The Impact of Implicit Theories on Family Brand Evaluations.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 768
- By:
- Publication type:
- Article
The Influence of Consumer Mood State on Mental Imagery Processing of Advertisement and Brand Evaluation.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1052
- By:
- Publication type:
- Article
Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluation.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1013
- By:
- Publication type:
- Article
The Moderating Effect of Product Familiarity on the Endowment Effect.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 974
- By:
- Publication type:
- Article
The Perception of Family Brand Entitativity and Varieties of Family Brands.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 971
- By:
- Publication type:
- Article
Effects of Lower and Higher Quality Brand Versions on Brand Evaluation: An Opponent-Process Model Plus Differential Brand-Version Weighting.
- Published in:
- 2009
- Publication type:
- Abstract
An Examination of the Complex Relationship Between the Self and Consumer Contexts.
- Published in:
- 2009
- Publication type:
- Abstract
The Effects of Different Category Context on Target Brand Evaluations.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 377
- By:
- Publication type:
- Article
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 305
- By:
- Publication type:
- Article
The Role of Goal-Related Associations in Judgment and Behavior.
- Published in:
- 2005
- By:
- Publication type:
- Abstract
Dimensions of Product Intangibility and Their Impact on Product Evaluation.
- Published in:
- 1999
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- Publication type:
- Abstract
The Role of Brand Familiarity on the Impact of Word-of-Mouth Communication on Brand Evaluations.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 664
- By:
- Publication type:
- Article
Advertising Effects on Brand Search Behavior: Conceptual Model and Research Propositions.
- Published in:
- 1999
- By:
- Publication type:
- Abstract
Assimilation and Contrast in Brand and Product Evaluations: Implications for Marketing.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 95
- By:
- Publication type:
- Article
Under Siege: How Consumers Respond and Marketers React to Negative Information.
- Published in:
- 1996
- By:
- Publication type:
- Proceeding
Views from Across the Bridge: Industry Perspectives on Brand Equity Management.
- Published in:
- 1996
- By:
- Publication type:
- Proceeding
Effects of Involvement on On-line Brand Evaluations: A Stronger Test of the ELM.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 435
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- Publication type:
- Article
Country-of-Origin, Perceived Risk and Evaluation Strategy.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 678
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- Publication type:
- Article
THE BUYING PROCESS: EFFECTS OF AND ON CONSUMER MOOD STATES.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 408
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- Publication type:
- Article
MEMORY, MOOD, AND CONSUMER JUDGMENT.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 404
- By:
- Publication type:
- Article
PRODUCT EXPERTISE AND ADVERTISING PERSUASIVENESS.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 581
- By:
- Publication type:
- Article
Brand Performance Evaluation: Customer Perceived Value Analysis.
- Published in:
- SCMS Journal of Indian Management, 2018, v. 15, n. 4, p. 52
- By:
- Publication type:
- Article