Found: 21
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Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum.
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- Management Science, 2024, v. 70, n. 11, p. 7961, doi. 10.1287/mnsc.2019.01897
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- Article
False Discovery in A/B Testing.
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- Management Science, 2022, v. 68, n. 9, p. 6762, doi. 10.1287/mnsc.2021.4207
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- Article
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence.
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- Management Science, 2022, v. 68, n. 6, p. 4725, doi. 10.1287/mnsc.2021.4105
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- Article
Credit Scoring with Social Network Data.
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- Marketing Science, 2016, v. 35, n. 2, p. 234, doi. 10.1287/mksc.2015.0949
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- Article
Social Contagion in New Product Trial and Repeat.
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- Marketing Science, 2015, v. 34, n. 3, p. 408, doi. 10.1287/mksc.2014.0888
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- Article
Nonmonotonic Status Effects in New Product Adoption.
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- Marketing Science, 2014, v. 33, n. 4, p. 509, doi. 10.1287/mksc.2014.0857
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- Article
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models.
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- Marketing Science, 2011, v. 30, n. 2, p. 233, doi. 10.1287/mksc.1100.0615
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- Article
Further Reflections on Studying Social Influence in New Product Diffusion.
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- Marketing Science, 2011, v. 30, n. 2, p. 230, doi. 10.1287/mksc.1100.0614
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- Article
Opinion Leadership and Social Contagion in New Product Diffusion.
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- Marketing Science, 2011, v. 30, n. 2, p. 195, doi. 10.1287/mksc.1100.0566
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- Article
New Product Diffusion with Influentials and Imitators.
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- Marketing Science, 2007, v. 26, n. 3, p. 400, doi. 10.1287/mksc.1060.0224
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- Article
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test.
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- Marketing Science, 2004, v. 23, n. 4, p. 530, doi. 10.1287/mksc.1040.0054
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- Article
New Product Diffusion Acceleration: Measurement and Analysis.
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- Marketing Science, 2000, v. 19, n. 4, p. 366, doi. 10.1287/mksc.19.4.366.11795
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- Article
How Customer Referral Programs Turn Social Capital into Economic Capital.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 132, doi. 10.1509/jmr.14.0653
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- Article
Augmented Difference-in-Differences.
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- Marketing Science, 2023, v. 42, n. 4, p. 746, doi. 10.1287/mksc.2022.1406
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- Article
The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing.
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- Management Science, 1998, v. 44, n. 11, p. S1, doi. 10.1287/mnsc.44.11.S1
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- Article
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover.
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- Journal of Marketing, 2014, v. 78, n. 2, p. 83, doi. 10.1509/jm.12.0344
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- Article
Referral Programs and Customer Value.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 46, doi. 10.1509/jmkg.75.1.46
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- Article
The 4P classification of the marketing mix revisited.
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- Journal of Marketing, 1992, v. 56, n. 4, p. 83, doi. 10.1177/002224299205600407
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- Article
Social network design for inducing effort.
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- Quantitative Marketing & Economics, 2020, v. 18, n. 4, p. 381, doi. 10.1007/s11129-020-09227-6
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- Article
Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 357, doi. 10.1177/0092070304263331
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- Article
Vertical Marketing Systems for Complex Products: A Triadic Perspective.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 479, doi. 10.1509/jmkr.41.4.479.47015
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- Article