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- Title
The Role of Finance in the Strategic-Planning and Decision-Making Process.
- Authors
Kono, Pedro M.; Barnes, Barry
- Abstract
The fundamental success of a strategy depends on three critical factors: a firm's alignment with the external environment, a realistic internal view of its core competencies and sustainable competitive advantages, and careful implementation and monitoring. This article discusses the role of finance in strategic planning, decision making, formulation, implementation, and monitoring.
- Subjects
FINANCE; STRATEGIC planning; DECISION making; COMPETITIVE advantage in business; CORE competencies; MARKETING strategy; BUSINESS intelligence; BUSINESS planning; ORGANIZATIONAL structure
- Publication
Graziadio Business Report, 2010, Vol 13, Issue 1, p1
- ISSN
1939-1633
- Publication type
Article