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- Title
HANDBOOK OF MARKETING RESEARCH/CONSUMER MARKET RESEARCH HANDBOOK/HANDBOOK OF MODERN MARKETING/MARKETING MANAGER'S HANDBOOK.
- Authors
Coulson, John S.
- Abstract
The article reviews several books on marketing. They include "Handbook of Marketing Research," edited by Robert Ferber, "Consumer Market Research Handbook," edited by Robert Worcester, and "Handbook of Modern Marketing," edited by Victor P. Buell.
- Subjects
HANDBOOK of Marketing Research (Book); CONSUMER Market Research Handbook (Book); HANDBOOK of Modern Marketing (Book); FERBER, Robert; WORCESTER, Robert; BUELL, Victor P.; NONFICTION
- Publication
Journal of Marketing Research (JMR), 1976, Vol 13, Issue 1, p116
- ISSN
0022-2437
- Publication type
Book Review