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- Title
Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia.
- Authors
Yap Peng Lok, Stanley; Chok Nyen Vui; Seow Khai Chuen; Leow Hon Wei
- Abstract
Purpose: The purpose of this study is to examine the factors influencing the online purchase intention in Malaysia. Design/methodology/approach: This study uses quantitative method for a total of 250 respondents. Measurement such as descriptive analyses, and Pearson's correlation and multiple regression analysis are used to test the hypothesis. Findings: The multiple regression results show customers value, personal innovative, website quality, trust and satisfaction are the main factors influence the online purchase intention in Malaysia. However, website quality does not have any impact to the online purchase intention. Research limitations/implications: This study provides an analysis of fast moving consumer goods in Malaysia. Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia.
- Subjects
MALAYSIA; FAST moving consumer goods; CUSTOMER satisfaction; MULTIPLE regression analysis; TRUST
- Publication
Global Business & Management Research, 2019, Vol 11, Issue 2, p185
- ISSN
1947-5667
- Publication type
Article