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- Title
The Role of Entrepreneurial Orientation and Adaptive Capability to Performance of SME Food & Beverages.
- Authors
Munawar, Fansuri
- Abstract
Purpose: The study aims to analyze and provide empirical evidence about the effect of entrepreneurial orientation and adaptive capability toward performance. The main problem in this research is how to improve the performance of SME Food & Beverages. Design/methodology/approach: Using a sample of 85 owner and managers SME Food & Beverages in Bandung City, Indonesia with data analysis Structural Equation Model-based Partial Least Squares (SEM-PLS) using SmartPLS 3.0. Findings: The findings that entrepreneurial orientation has a positive impact on adaptive capability, and furthermore adaptive capability has a positive impact on performance. Entrepreneurial orientation has no effect on performance but has influence indirectly with the adaptive capability. Research limitations/implications: The limitation of the study is only looked at for SME Food & Beverages, and also it was conducted in Bandung, therefore, it cannot be generalized to other regions and diverse industry categories. Practical implications: The findings give suggestions to the owner and manager continue to identify information about market preferences at all times, being more proactive to approach other markets, setting up for new product development, realizing new techniques in business enterprises so it is supposed to develop adaptive capacity capable of reinforcing the ability to perceive, capture and transform opportunities with extended learning. Originality/value: The research study focuses on fill the research gap regarding the role of adaptive capability in mediating the relationship between entrepreneurial orientation to performance due to the limited research on these mediating factors especially in the Food and Beverages SME sector.
- Subjects
BANDUNG (Indonesia); NEW product development; NEW business enterprises; BEVERAGES; PREDICTION markets; LEAST squares
- Publication
Global Business & Management Research, 2019, Vol 11, Issue 1, p139
- ISSN
1947-5667
- Publication type
Article