We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Consumer understanding of cigarette emission labelling.
- Authors
Gallopel-Morvan, Karine; Moodie, Crawford; Hammond, David; Eker, Figen; Beguinot, Emmanuelle; Martinet, Yves
- Abstract
The optimal way to display constituent levels (e.g. tar) on tobacco packaging has not received adequate attention but has important policy implications. Adult smokers and non-smokers (n = 836) were surveyed in France using Computer Assisted Personal Interviewing to assess perceptions of constituent levels displayed numerically (brand-specific tar and nicotine numbers from smoking machines and the current format in European Union), descriptively (a short sentence describing chemicals and their health effects but without any brand-specific numbers) or as a pack insert (a card placed on the inside of the pack describing the presence of chemicals and their health effects in more detail, as well as information on cessation). We also assessed perceptions of identically packaged cigarettes differing only on nicotine levels. Displaying information regarding ingredients either descriptively or on pack inserts was perceived as more comprehensible and informative than displaying them numerically. Numeric yields were associated with false beliefs: almost half the sample perceived packs with lower nicotine levels (0.8 mg vs. 0.9 mg) to be safer.
- Subjects
FRANCE; COMPUTER-aided design; INTERVIEWING; LABELS; MEDICINE information services; NICOTINE; RESEARCH funding; SURVEYS; TOBACCO; CONSUMER information services; INFORMATION needs
- Publication
European Journal of Public Health, 2011, Vol 21, Issue 3, p373
- ISSN
1101-1262
- Publication type
Article
- DOI
10.1093/eurpub/ckq087