Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMultisensory Brand Search: How the Meaning of Sound Guides Consumers' Visual Attention.AuthorsKnoeferle, Klemens; Knoeferle, Pia; Velasco, Carlos; Spence, CharlesAbstractAn abstract of the research paper "Multisensory Brand Search: How the Meaning of Sound Guides Consumers' Visual Attention" by Klemens Knoeferle, Pia Knoeferle, Carlos Velasco and Charles Spence is presented.SubjectsBRAND choice; VISUAL perception; CONSUMER researchPublicationAdvances in Consumer Research, 2014, Vol 42, p552ISSN0098-9258Publication typeAbstract