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- Title
Activating Lay Health Influencers to Promote Tobacco Cessation.
- Authors
Muramoto, Myra L.; Hall, John R.; Nichter, Mark; Nichter, Mimi; Aickin, Mikel; Connolly, Tim; Matthews, Eva; Campbell, Jean Z.; Lando, Harry A.
- Abstract
Objective: To evaluate the effect of tobacco cessation brief-intervention (BI) training for lay "health influencers," on knowledge, self-efficacy and the proportion of participants reporting BI delivery post-training. Methods: Randomized, community-based study comparing In-person or Web-based training, with mailed materials. Results: In-person and Web-training groups had significant post-training cessation knowledge and self-efficacy gains. All groups increased the proportion of individuals reporting BIs at follow-up, with no significant between-group differences. Irrespective of participants' prior intervention experience, 80%-86% reported BIs within the past 90 days; 71%- 79% reported ≥1 in the past 30. Conclusions: Web and In-person training significantly increase health influencer cessation knowledge and self-efficacy. With minimal prompting and materials, even persons without BI experience can be activated to encourage tobacco cessation.
- Subjects
ARIZONA; HEALTH promotion; REGRESSION analysis; RESEARCH funding; SMOKING cessation; AFFINITY groups; COMMUNITY-based social services; SOCIAL learning theory; RANDOMIZED controlled trials; DESCRIPTIVE statistics
- Publication
American Journal of Health Behavior, 2014, Vol 38, Issue 3, p392
- ISSN
1087-3244
- Publication type
Article
- DOI
10.5993/AJHB.38.3.8