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- Title
Percepción de los estudiantes de turismo de la Universidad de Guadalajara (México) sobre la intención emprendedora.
- Authors
Contreras Cueva, Angélica Beatriz; Macías Álvarez, Pamela
- Abstract
This study analyzes how students of tourism and gastronomic business management of the Centro Universitario de Ciencias Económico Administrativas (CUCEA-University of Guadalajara) perceive entrepreneurship. It is supported with the Theory of Reasoned Action. The data were applied to a sample of 185 students analyzed with structural equations (SEM), among the results it is highlighted that the attitude of the student exerts greater influence on the intention. In addition, information is provided on the characteristics of potential entrepreneurs, by leaving open the analysis on the lines of action for the implementation of public policies to strengthen the university center in the path of an entrepreneurial university.
- Subjects
UNIVERSIDAD de Guadalajara; THEORY of reasoned action; STUDENT attitudes; FOOD tourism; BUSINESSPEOPLE; BUSINESS tourism
- Publication
El Ágora USB, 2022, Vol 22, Issue 1, p242
- ISSN
1657-8031
- Publication type
Article
- DOI
10.21500/16578031.4772