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- Title
白酒行业可持续发展状况评价研究——以典型白酒企业为例.
- Authors
李学华
- Abstract
By the end of 2021, the growth pattern of the Baijiu industry had gradually become benign, but some enterprises still had annual ultra-rapid growth or abnormal changes in sales, which were superficial factors of some enterprises' implementation of new brand strategy or sales strategy in the mature development of the industry, as well as deeper financial factors. Therefore, the typical Baijiu companies disclosed since the century and the most representative financial data and index system were selected for calculation in this paper, the factors such as asset operation efficiency, financial risk, dividend policy and other factors that promoted the sustainable growth of typical Baijiu enterprises were analyzed. The financial elements and capabilities that affected the long-term sustainable development of enterprises were summarized, and the long-term sustainable development strategy and direction of Baijiu industry in the future was explored and put forward.
- Subjects
DIVIDEND policy; FINANCIAL literacy; FINANCIAL risk; SUSTAINABLE development; BRANDING (Marketing); ENTERPRISE resource planning
- Publication
China Brewing, 2023, Vol 42, Issue 6, p262
- ISSN
0254-5071
- Publication type
Article
- DOI
10.11882/j.issn.0254-5071.2023.06.042