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- Title
Candidates, Issues and Party in Newspaper Political Advertisements.
- Authors
Humke, Ronald Gene; Schmitt, Raymond L.; Grupp, Stanley E.
- Abstract
Presents the content analysis of newspaper political advertisements to examine selected aspects of the voting studies of the Survey Research Center of the University of Michigan. Need to determine the attitudes of the media creators and viewers; Representation of the resource for theoretical verification and creativity within political sociology; Focus on political party identification, candidate appeal and issue orientation.
- Subjects
MICHIGAN; NEWSPAPERS; POLITICAL advertising; VOTING; MASS media; POLITICAL sociology; POLITICAL parties; SURVEYS
- Publication
Journalism Quarterly, 1975, Vol 52, Issue 3, p499
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769907505200314