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- Title
Resource-advantage theory: A snake swallowing its tail or a general theory of competition?
- Authors
Hunt, Shelby D.; Morgan, Robert M.
- Abstract
Deligönül and Çavusgil (1997) conduct a paradigm-level analysis of resource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (1995) offer resource-advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R- A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.
- Subjects
ECONOMIC competition; PARADIGM (Theory of knowledge); THEORY; PERFECT competition; BUSINESS conditions; ECONOMIC history; DEBATE; CRITICISM; ECONOMICS
- Publication
Journal of Marketing, 1997, Vol 61, Issue 4, p74
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224299706100406