Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitlePURCHASE INTENTIONS AND PURCHASING BEHAVIOR.AuthorsMorrison, Donald G.AbstractThis paper provides a framework for collecting, analyzing, and interpreting purchase intentions data.SubjectsMARKETING models; MATHEMATICAL models; SHOPPING; INTENTION; CONSUMER behavior; CONSUMER attitudes; CONSUMER research; HOUSEHOLD appliances; MARKETING research; AUTOMOBILE marketing; MATHEMATICAL models of consumption; MARKETINGPublicationJournal of Marketing, 1979, Vol 43, Issue 2, p65ISSN0022-2429Publication typeArticleDOI10.1177/002224297904300207