Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMARKETING, SOCIETY, AND CONFLICT.AuthorsShawver, Donald L.; Lewis, Edwin H.AbstractThe article reviews the book "Marketing, Society, and Conflict," by Sidney J. Levy and Gerald Zaltman.SubjectsMARKETING, Society &; Conflict (Book); LEVY, Sidney J.; ZALTMAN, Gerald; MARKETING &; society; NONFICTIONPublicationJournal of Marketing, 1976, Vol 40, Issue 2, p124ISSN0022-2429Publication typeBook Review