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- Title
LEADERS IN MARKETING: Thomas A. Staudt.
- Authors
Taylor, Donald A.; Wright, John S.
- Abstract
The article focuses on the life and career of Thomas A. Staudt, a leader in the field of marketing. Born in Akron, Ohio in 1923, Staudt served in the United States Navy and attended Indiana University upon his discharge. Details related to his membership in the American Marketing Association and the National Marketing Advisory Committee of the Department of Commerce. Dr. Staudt's contributions to the field and philosophy of marketing are highlighted, including his work in new product development, executive development programs, and the field of physical distribution.
- Subjects
UNITED States; STAUDT, Thomas A.; EDUCATORS; LEADERSHIP; DECISION making in marketing; MARKETING management; INDUSTRIAL research; AMERICAN Marketing Association; PRODUCT management; DECISION making; PROBLEM solving
- Publication
Journal of Marketing, 1972, Vol 36, Issue 2, p65
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250981