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- Title
7. Governmental and Regulatory Aspects.
- Authors
Penn, William S.; Babione, F. A.; Wykstra, R. A.; McNeal, James U.; Dixon, Donald F.; Gross, Walter; Hindersman, Charles H.
- Abstract
Several abstracts are presented for articles related to governmental and regulatory aspects of marketing. They include "Buyer Liability Under the Price Discrimination Law: An Economic Analysis (Part I)," "What NY Radio-TV Repairmen Say About Two New Licensing Proposals," and "Trade Liberalization Under the Kennedy Round: The Static Effects."
- Subjects
MARKETING laws; LEGAL liability; PRICE discrimination; REPAIR &; maintenance services; MERCHANDISE licensing; FREE trade; PRICE regulation; LAW
- Publication
Journal of Marketing, 1968, Vol 32, Issue 3, p97
- ISSN
0022-2429
- Publication type
Abstract