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- Title
12. Marketing Management.
- Authors
Peters, William S.; Hindersman, Charles H.; Wieland, John H.
- Abstract
The article presents abstracts of articles related to marketing management appearing in various periodicals. Articles abstracted include "Setting Up Value Engineering," by John R. Start, appearing in the 1966 issue of "Good Business," "The Total Management Concept," by Stanley E. Bryan, appearing in the spring 1966 issue of "Business Topics," and "Reality and Business Policy Decisions," by Richard F. Barton, appearing in the June 1966 issue of Journal of the Academy of Management."
- Subjects
MANAGEMENT; MARKETING; MARKETING management; VALUE engineering
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p88
- ISSN
0022-2429
- Publication type
Abstract