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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Curran, Kenneth J.
- Abstract
The article presents information on legal developments related to the regulation of channels of trade in the U.S. market. A case between Milos Ford Sales and Ford Motor Co., was decided under the relatively new Automobile Dealer Franchise Act. Ford's insistence on certain sales performance and its use of certain standards or performance measures are not deemed unreasonable. The judgment emphasized that the Act is not designed to prohibit manufacturer from terminating or failing to renew a franchise. Another case involving a dealer of Volkswagen of America Inc. is presented. The dealer claimed its exclusive importer and distributor should sell on an exclusive basis. The dealer was unsuccessful because he had not proven anti-competitive or monopolistic practices.
- Subjects
UNITED States; MARKETING channels; AUTOMOBILE dealers; TRADE regulation; VOLKSWAGEN of America Inc.; FORD Motor Co.; RETAIL franchise laws; COMMERCIAL law; DEALERS (Retail trade); AUTOMOBILE industry; ADMINISTRATIVE law; SUPPLIERS; ACTIONS &; defenses (Law); LAW
- Publication
Journal of Marketing, 1962, Vol 26, Issue 4, p87
- ISSN
0022-2429
- Publication type
Article