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- Title
The Marketing Structure in the Soviet Union.
- Authors
Goldman, Marshall I.
- Abstract
The article discusses the state-owned and controlled marketing structure of the Soviet Union. The organizational structure of the industry is analyzed on several different levels including the retail level, the city level, and the federal level. The author looks at how the trade organizations are integrated with the federal government, and points out some recent changes to the organizational hierarchy in this integration. Furthermore, he shows how the organizational structure between retail stores and administrative units are similar to those in the United States. Several diagrams illustrating this idea are included.
- Subjects
SOVIET Union; RETAIL stores; FEDERAL regulation; FEDERAL government; ORGANIZATIONAL structure; INDUSTRIAL management; SOVIET Union economy, 1955-1965; MARKETING; GOVERNMENT ownership; PUBLIC administration
- Publication
Journal of Marketing, 1961, Vol 25, Issue 5, p7
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248954