Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.Title29. THEORY OF MARKETING (including Competition).AuthorsHollander, Stanley C.AbstractThe article presents two abstracts of articles in the field of marketing theory, including "Papers and Proceedings of the Sixty-Eighth Annual Meeting of the American Economic Association" and "Impact of a Money Economy on Consumption Patterns."SubjectsMARKETING theory; AMERICAN Economic Association; CONSUMPTION (Economics); MONETARY systems; ECONOMICS; CONFERENCES &; conventionsPublicationJournal of Marketing, 1956, Vol 21, Issue 2, p227ISSN0022-2429Publication typeAbstract