Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe COVID‐19 threat and luxury advertising.AuthorsBaek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun; Taylor, Charles R.PublicationJournal of Consumer Behaviour, 2023, Vol 22, Issue 3, p582ISSN1472-0817Publication typeArticleDOI10.1002/cb.2137