Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleHow to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption.AuthorsCui, Hong‐jing; Fam, Kim‐Shyan; Zhao, Tai‐yang; Xu, Wei; Han, ChengPublicationJournal of Consumer Behaviour, 2020, Vol 19, Issue 1, p3ISSN1472-0817Publication typeArticleDOI10.1002/cb.1789