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- Title
STUDY REGARDING THE EVALUATION METHODS OF PURCHASING ALTERNATIVES OF AGRI-FOOD PRODUCTS.
- Authors
DIANA, MARIN; CORNELIA, PETROMAN; RAMONA, CIOLAC; IASMINA, IOSIM; MARIANA, DINCU ANA; LOREDANA, VĂDUVA; ADALBERT, OKROS
- Abstract
When it is identified a need, which is not satisfied, the consumer will look for information, so as to satisfy the specified need, this particular search targeting some information about certain products, which the will be evaluated by the consumer. The information is necessary to identify the existing alternatives, in order to substantiate the purchasing decision. The reasons why products are not bought are due to the fact that people are not aware of their existence, either because they forget about them or because they do not accept them because of the price or quality.
- Subjects
EVALUATION methodology; PURCHASE orders; PURCHASING
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2022, Vol 24, Issue 1, p62
- ISSN
1453-1410
- Publication type
Article