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- Title
Moral relevance varies due to inter‐individual and intra‐individual differences across big data technology domains.
- Authors
Kodapanakkal, Rabia I.; Brandt, Mark J.; Kogler, Christoph; van Beest, Ilja
- Abstract
Theories of moralization argue that moral relevance varies due to inter‐individual differences, domain differences, or a mix of both. Predictors associated with these sources of variation have been studied in isolation to assess their unique contribution to moralization. Across three studies (NStudy1 = 376; NStudy2a = 621; NStudy2b = 589), assessing attitudes towards new big data technologies, we found that moralization is best explained by theories focusing on inter‐individual variation (∼29%) and intra‐individual variation across technology domains (∼49%), and less by theories focusing on differences between technology domains (∼6%). We simultaneously examined 15 inter‐individual and 16 intra‐individual predictors that potentially explain this variation. Predictors directly relevant to the technologies (e.g., justice concerns), cognitive styles (e.g., faith in intuition), and emotional reactions (e.g., anger) best explain variation in moral relevance. Accordingly, scholars should simultaneously adopt and adapt moralization theories related to inter‐individual and intra‐individual differences across domains rather than in isolation.
- Subjects
UNITED States; ETHICS; ATTITUDE (Psychology); CHANGE; PEER relations; INTERPERSONAL relations; DATA analytics; SOCIAL attitudes; INFORMATION technology; SOCIAL psychology
- Publication
European Journal of Social Psychology, 2022, Vol 52, Issue 1, p46
- ISSN
0046-2772
- Publication type
Article
- DOI
10.1002/ejsp.2814