Found: 18
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Evaluation of Aggressive Competitive Pricing Strategies.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 337, doi. 10.1023/A:1008037416684
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- Article
Live shopping promotions: which categories should a retailer discount to shoppers already in the store?
- Published in:
- OR Spectrum, 2024, v. 46, n. 1, p. 135, doi. 10.1007/s00291-022-00685-w
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- Publication type:
- Article
An encompassing view on markdown pricing strategies: an analysis of the Austrian mobile phone market.
- Published in:
- OR Spectrum, 2007, v. 29, n. 1, p. 173, doi. 10.1007/s00291-005-0027-y
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- Publication type:
- Article
Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
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- Journal of Interactive Marketing, 2011, v. 25, n. 2, p. 95, doi. 10.1016/j.intmar.2011.02.001
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- Article
A dynamic segmentation approach for targeting and customizing direct marketing campaigns.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 43, doi. 10.1002/dir.20066
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- Publication type:
- Article
Does Private Label Quality Influence Consumers' Decision on Where to Shop?
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 4, p. 279, doi. 10.1002/mar.20521
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- Publication type:
- Article
ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 789, doi. 10.1287/mksc.2015.0943
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- Publication type:
- Article
Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 600, doi. 10.1287/mksc.1070.0307
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- Publication type:
- Article
An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 576, doi. 10.1287/mksc.1060.0217
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- Publication type:
- Article
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59
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- Article
The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process.
- Published in:
- Management Science, 2001, v. 47, n. 8, p. 1029, doi. 10.1287/mnsc.47.8.1029.10228
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- Publication type:
- Article
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 6, p. 94, doi. 10.1509/jmkg.74.6.94
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- Publication type:
- Article
Pay What You Want: A New Participative Pricing Mechanism.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 1, p. 44, doi. 10.1509/jmkg.73.1.044
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- Publication type:
- Article
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2007, p. 4
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- Publication type:
- Article
Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters.
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- Sustainability (2071-1050), 2022, v. 14, n. 16, p. 10183, doi. 10.3390/su141610183
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- Publication type:
- Article
Older adults' decisions on smart home systems: Better put an age tag on it!
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 9, p. 1747, doi. 10.1002/mar.21698
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- Publication type:
- Article
Improving Marketing's Contribution to New Product Development.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
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- Article
Kish: Where Customers Pay As They Wish.
- Published in:
- Review of Marketing Science, 2010, v. 8, n. 2, p. 1, doi. 10.2202/1546-5616.1118
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- Article