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- Title
Social Networking Phenomenon and Its Use in Libraries.
- Authors
Grgić, Ivana Hebrang; Mučnjak, Dorja
- Abstract
Social media phenomenon has changed the way people communicate. Facebook has become the world's most popular social networking site. It did not take long for libraries, as cultural and educational institutions, to recognize its importance and start using it for the promotion of their activities and improvement of their services. The purpose of this research is to determine the frequency and types of Croatian public libraries' presence on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results are compared to previous studies conducted in Croatia and in the world. The conclusion brings a number of fundamental recommendations concerning the presence of public libraries on Facebook.
- Subjects
SOCIAL networks; PUBLIC libraries; FACEBOOK (Web resource); SOCIAL media; CROATIAN schools abroad
- Publication
Croatian Journal of Education / Hrvatski Časopis za Odgoj i Obrazovanje, 2015, Vol 17, Issue 1, p217
- ISSN
1848-5189
- Publication type
Article
- DOI
10.15516/cje.v17i1.789