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- Title
Industrial Marketing Research in Britain.
- Authors
Wilson, Aubrey
- Abstract
Industrial marketing research in Great Britain is now widely accepted and used. Over recent years the information yield of projects has improved to a considerable extent because of new approaches to management's information needs. In this article the author examines the state of the art of industrial marketing research in Britain at the present time.
- Subjects
UNITED Kingdom; MARKETING research; INDUSTRIAL marketing; MARKETING strategy; BRITISH corporations; MANAGEMENT; INTERNATIONAL business enterprises; MANAGEMENT science; KNOWLEDGE management; MARKETING management
- Publication
Journal of Marketing Research (JMR), 1969, Vol 6, Issue 1, p15
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149993