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- Title
Could Surplus Food in Blind Box Form Increase Consumers' Purchase Intention?
- Authors
Yang, Chun; Chen, Xuqi; Sun, Jie; Wei, Wei; Miao, Wei; Gu, Chao
- Abstract
Surplus foods are fresh raw material of food that has not been processed, and a large number of surplus foods are discarded and wasted every day. As a new business model, a surplus food blind box can attract consumers to purchase to reduce food waste. The main purpose of this study is to find out how to improve consumers' degree of cognition of surplus food blind box to improve the purchase intention. Therefore, this study analyzes the relevant factors affecting consumers' purchase intention of surplus food blind box, and through conceptualization and hypothesis verification, establishes a perceived model of consumers' purchase intention of surplus food blind box that can be used for future research. The results can be used by relevant practitioners, consumers, governments, and researchers to reduce food waste.
- Subjects
FOOD waste; INTENTION; RAW materials; BUSINESS models; GROCERY shopping
- Publication
Agriculture; Basel, 2022, Vol 12, Issue 6, pN.PAG
- ISSN
2077-0472
- Publication type
Article
- DOI
10.3390/agriculture12060864