Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Construction of 'Whiteness" in Indonesian Skincare Advertising.AuthorsYip, Jeaney; Ainsworth, SusanAbstractThe article focuses on a study that explores parenting mindset salience and its influence on consumers' perceptions of calories and fat.SubjectsUNIQUENESS (Philosophy); CONSUMER behavior; CALORIC content of foodsPublicationAdvances in Consumer Research, 2016, Vol 44, p766ISSN0098-9258Publication typeArticle