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- Title
THE STUDY ON POLITICAL BRANDING AS A CATALYST IN TOURISM MARKETING WITH AN INDIAN PERSPECTIVE.
- Authors
KADAM, SEEMA H.; BHATT, SMITHA B.; PRAJAPATI, CHETNA G.
- Abstract
The tourism industry is a lucrative industry with contributing to generate foreign exchange. Tourism has an important role in employment generation and economic growth of the country. In Marketing terms when customer is planning to travel to any overseas for holidays if your brand is in the set of selection is critical. If customer keeps India in set of selection over the world countries then half work is done. The political branding by Prime Minister may be has some carrying effect on the tourism marketing. The descriptive research to study statistics of last twelve years data to study relationship between number of visits made by prime minister's of India over twelve years and annual growth in percentage for the tourism. Data to find the relationship between tourism FTA's and returns with respect to branding of India and the leaders. The statistical analysis is used are correlation and regression analysis. The data studied for 2013,2014 and 2015;there is increase per year and foreign tourist arrivals from central and south america is very less.Over the time it has increased with respect to south asia.Similary there is increase year wise and percentage share in foreign tourist arrivals countrywise.the chart shows that from central and south america is very less.Over the time it has increased with respect to South Asia.The statistics studied for 2013/14 and 2014/15 shows percentage change in arrivals of foreign tourists.The percentage is negative for Eastern Europe and the countries not classified.As compared to previous years there is positive change in forign tourist arrivals from North America, Africa and Australia. There is no significant variance between Number of international visits by Prime Minister's over the year and annual tourism growth percentage.yet small variance is observed.
- Subjects
TOURISM marketing; FOREIGN exchange; TOURISM
- Publication
Research Horizons, 2017, Vol 7, p194
- ISSN
2229-385X
- Publication type
Article