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- Title
A STUDY OF IMPACT OF SOCIAL MEDIA ON COLLEGE STUDENTS.
- Authors
MISHRA, SWATI; MISHRA, ABHISHEK; RAWAT, RISHABH
- Abstract
With the extensive growth of Social networking website users especially amongst the college going adolescents, the management researchers are quite often researching and writing papers on the impact of Social Networking Websites on them. The objective of this was to find out the Impact of Social networking websites on the students of Suresh Gyan Vihar University (Jaipur) which provides 24x7 access to Wi-Fi to all the students within the campus. Under this study the students of different departments of the university were surveyed through questionnaire to find out their usage patterns of Social Networking Media, the number of hours they spend on Social media websites and other similar networking mobile applications and also the motifs of the students behind the extensive use of such networking websites. This study revealed the fact that almost all of the students under the survey owned latest smart phones and other gadgets which gave them access to internet and all of them were using one or the other social networking websites. After the survey some surprising facts came out the first one being the fact that most of the students were spending 3-4 or even 5 hours a day on Social networking websites rather than devoting these precious five hours on studies or any other creative or co-curricular activities. Rather it was found that very less students liked sports as their favorite leisure activity. It was also proved that today the students are not getting quite a lot of educational/professional benefits from such websites rather they use it just for fake show off of what all great is happening in their life. And are more interested in knowing what's going on in the other person's life. Very less number of students read online newspapers, e-journals etc. Hence, they don't tend to do any quality work online and hence need constant monitoring by the University Faculty Members and Parents/Guardians.
- Subjects
ONLINE social networks; COLLEGE student attitudes; TEENAGER attitudes; SOCIAL media; MOBILE apps
- Publication
CLEAR International Journal of Research in Commerce & Management, 2015, Vol 6, Issue 12, p27
- ISSN
2249-4561
- Publication type
Case Study