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- Title
DECISÃO DE COMPRA DAS CLASSES A/B EM SUPERMERCADOS.
- Authors
de Oliveira Lima-Filho, Dario; de Souza Alves, Camila; Quevedo-Silva, Filipe; Satie Kondo, Adriana; Emi Arakak, Débora; Yuko Higashi, Susan
- Abstract
The article examines the buying behavior of high and middle classes of customers in Brazil. It highlights several important variables in food choice in supermarkets including expiry date, cleanliness, packaging and chilling or freezing conditions. It also emphasizes five factors for buying food which include food safety, convenience, price and environment.
- Subjects
CONSUMER behavior; FOOD handling safety measures; SUPERMARKETS; CONVENIENCE foods; FOOD packaging; MANAGEMENT
- Publication
Revista CESUMAR: Ciências Humanas e Sociais Aplicadas, 2013, Vol 18, Issue 2, p353
- ISSN
1516-2664
- Publication type
Article