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- Title
Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming.
- Authors
Dennis, Alan R.; Valacich, Joseph S.; Carte, Traci A.; Garfield, Monica J.; Haley, Barbara J.; Aronson, Jay E.
- Abstract
Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.
- Subjects
BRAINSTORMING; DECISION making; GROUP problem solving; CREATIVE thinking; PROBLEM solving; TEAMS in the workplace
- Publication
Information Systems Research, 1997, Vol 8, Issue 2, p203
- ISSN
1047-7047
- Publication type
Article
- DOI
10.1287/isre.8.2.203