Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleUncover the Trends of Digital Consumer Culture: New Frontiers and Future Directions.AuthorsBin Yao Ning; Tat-Huei Cham; Xin-Jean Lim; Ye Ye; Nan ZhaoPublicationJournal of Marketing Advances & Practices, 2023, Vol 5, Issue 2, p1ISSN2682-8170Publication typeArticle