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- Title
THE FUTURE OF ADVERTISING: A HOSPITAL PERSPECTIVE.
- Authors
Berkowitz, Eric N.; Hillestad, Steve; Effertz, Pamela
- Abstract
This article presents information about a study which focuses on the future of advertising in the hospital industry. The article addresses questions about the role of advertising, and the budget allocations that may arise from advertising efforts. It is reported that there are segments of consumers who have indicated that they want hospitals to begin advertising.
- Subjects
HOSPITAL advertising; HEALTH facilities; BUDGET analysts; INDUSTRIAL surveys; HOSPITAL public relations; ADVERTISING effectiveness; INDUSTRIAL publicity; STRATEGIC planning
- Publication
Journal of Health Care Marketing, 1982, Vol 2, Issue 3, p39
- ISSN
0737-3252
- Publication type
Article