Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Economics of Information: An Empirical Approach to Nelson's Search-Experience Framework.AuthorsSmith, Darlene BrannigAbstractPresents a method of analysing consumer responses to advertising in the United States. Role of the Federal Trade Commission in consumer protection regulation; Methodology; Implications for public policy.SubjectsUNITED States; CONSUMER law; ADVERTISINGPublicationJournal of Public Policy & Marketing, 1990, Vol 9, Issue 1, p111ISSN0743-9156Publication typeArticle