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TATA Steelium -- A Success Story in B2B Branding.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 2, p. 101, doi. 10.1177/0256090920100207
- By:
- Publication type:
- Article
Advertising Coordinator.
- Published in:
- Photogrammetric Record, 2006, v. 21, n. 116, p. 421, doi. 10.1111/j.1477-9730.2006.00407_2.x
- Publication type:
- Article
Advertising Coordinator.
- Published in:
- Photogrammetric Record, 2006, v. 21, n. 114, p. 185, doi. 10.1111/j.1477-9730.2006.00376_2.x
- Publication type:
- Article
COMMERCIAL POSSIBILITIES IN SOUTH AFRICA.
- Published in:
- Journal of Education, 1921, v. 94, n. 9, p. 232
- Publication type:
- Article
THE ADVERTISING BUSINESS.
- Published in:
- Journal of Education, 1919, v. 90, n. 17, p. 464
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- Publication type:
- Article
Out of the Dark Ages At Last!
- Published in:
- LC-GC Europe, 2003, v. 16, n. 4, p. 190
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- Publication type:
- Article
The decline of the Mondragon cooperatives.
- Published in:
- Australian Journal of Social Issues (Australian Council of Social Service), 1998, v. 33, n. 1, p. 59, doi. 10.1002/j.1839-4655.1998.tb01324.x
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- Publication type:
- Article
Two Pornographies: A Feminist View of Sex in Advertising.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 384
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- Publication type:
- Article
Maintaining the Delicate Balance: Industry and Academic Approaches to Advertising Research.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 595
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- Publication type:
- Article
The Evolution of Business Celebrity in American Law and Society.
- Published in:
- American Business Law Journal, 2011, v. 48, n. 2, p. 177, doi. 10.1111/j.1744-1714.2011.01114.x
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- Publication type:
- Article
WHAT IS A BUSINESS-TO-BUSINESS MARKET ORIENTATION?
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 56
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- Publication type:
- Article
THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26
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- Publication type:
- Article
Country-of-Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework.
- Published in:
- Management International Review (MIR), 2003, v. 43, n. 4, p. 339
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- Publication type:
- Article
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 66, doi. 10.1177/002224298905300205
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- Publication type:
- Article
An Advocacy Behavior Model of Organizational Buyers' Vender Choice.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 51, doi. 10.1177/002224298504900404
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- Publication type:
- Article
The Advertising Budgeting Practices of Industrial Marketers.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 104, doi. 10.1177/002224298404800411
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- Publication type:
- Article
Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 75, doi. 10.1177/002224298404800408
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- Publication type:
- Article
A Script-theoretic Analysis of Industrial Purchasing Behavior.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 22, doi. 10.1177/002224298404800403
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- Publication type:
- Article
An International Comparison of the Determinants of Industrial Marketing Expenditures.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 1, p. 46, doi. 10.1177/002224298404800104
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- Publication type:
- Article
The Diffusion of Trade Association Advertising Self-Regulation.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 58, doi. 10.1177/002224298304700106
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- Publication type:
- Article
Proposals for Improving Academic Industrial Marketing Activities.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 100, doi. 10.1177/002224298004400416
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- Publication type:
- Article
Industrial Advertising Effects and Budgeting Practices.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 16, doi. 10.2307/1250671
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- Publication type:
- Article
Sales Negotiation Cost Planning for Corporate Level Sales.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 2, p. 7, doi. 10.1177/002224297303700204
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- Publication type:
- Article
Media Models for the Industrial Goods Advertiser--A Do-it-yourself Opportunity.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 2, p. 23, doi. 10.1177/002224297003400204
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- Publication type:
- Article
1. Advertising and Promotion.
- Published in:
- 1970
- By:
- Publication type:
- Abstract
Industrial Marketing: Trends and Challenges.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 1, p. 22, doi. 10.2307/1250290
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- Publication type:
- Article
Industrial Marketing Division.
- Published in:
- Journal of Marketing, 1968, v. 32, n. 4, p. 19
- Publication type:
- Article
Industrial Marketing Division.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 4, p. 26
- Publication type:
- Article
9. Industrial Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
9. Industrial Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
9. Industrial Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
Yes, Virginia, Research Helps Better Advertisements.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 64, doi. 10.1177/002224296703100116
- By:
- Publication type:
- Article
9. Industrial Marketing.
- Published in:
- 1966
- By:
- Publication type:
- Abstract
8. History and Trends.
- Published in:
- 1966
- By:
- Publication type:
- Abstract
Measuring Industrial Advertising.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 51, doi. 10.2307/1249702
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- Publication type:
- Article
Can Industrial Product Publicity Be Measured?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 3, p. 54, doi. 10.2307/1248546
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- Publication type:
- Article
13. Industrial Marketing.
- Published in:
- 1965
- By:
- Publication type:
- Abstract
A "Systems Approach" to Industrial Marketing Communications.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412
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- Publication type:
- Article
13. Industrial Marketing.
- Published in:
- 1964
- By:
- Publication type:
- Abstract
How Stable Are Advertiser-Advertising Agency Relationships?
- Published in:
- 1964
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- Publication type:
- Editorial
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
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- Publication type:
- Editorial
First Things First In Industrial Advertising.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 71, doi. 10.1177/002224296402800218
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- Publication type:
- Article
Separate Dreams From Data.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 1, p. 68, doi. 10.1177/002224296402800115
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- Publication type:
- Article
Marketing Experimentation: Forgotten Tool.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 4, p. 75, doi. 10.2307/1248652
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- Publication type:
- Article
INDUSTRIAL ADVERTISING.
- Published in:
- 1963
- By:
- Publication type:
- Book Review
What's Wrong With Industrial Advertising Budgets?
- Published in:
- 1963
- By:
- Publication type:
- Editorial
IPSO in Industrial Advertising.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 55, doi. 10.2307/1248708
- By:
- Publication type:
- Article
1. ADVERTISING AND SALES PROMOTION.
- Published in:
- 1959
- By:
- Publication type:
- Abstract
INDUSTRIAL ADVERTISING FOR PROFIT AND PRESTIGE.
- Published in:
- 1957
- By:
- Publication type:
- Book Review
1. ADVERTISING.
- Published in:
- 1954
- By:
- Publication type:
- Abstract