Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleUsing Mass Communication Theory (Book).AuthorsIsmach, Arnold H.AbstractReviews the book "Using Mass Communication Theory," by Maxwell McCombs and Lee Becker.SubjectsUSING Mass Communication Theory (Book); MCCOMBS, Maxwell E., 1938-; BECKER, Lee; MASS mediaPublicationJournalism Quarterly, 1979, Vol 56, Issue 3, p667ISSN0196-3031Publication typeBook Review