Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleJihad vs. McWorld.AuthorsNoonan, Patrick S.AbstractThe article reviews the book "Jihad vs. McWorld," by Benjamin R. Barber.SubjectsJIHAD vs. McWorld (Book); BARBER, Benjamin R., 1939-2017; MARKETS &; society; NONFICTIONPublicationJournal of Marketing, 1996, Vol 60, Issue 2, p135ISSN0022-2429Publication typeBook ReviewDOI10.2307/1251937