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- Title
Tampered Goods: Legal Developments and Marketing Guidelines.
- Authors
Morgan, Fred W.
- Abstract
Consumers face the prospect of using goods that may have been altered by malicious persons. The author reviews the legal implications of packaging decisions that lead to tamperings. To minimize the likelihood that tampered goods will harm consumers, guidelines are offered (1) to help marketers make improved packaging and channel decisions and (2) to modify the legal environment of marketing.
- Subjects
PRODUCT tampering; CONSUMERS; PACKAGING; PRODUCT liability; MARKETING channels; FOOD handling; FOOD laws; CONSUMER protection; CONSUMER goods; PRODUCT safety
- Publication
Journal of Marketing, 1988, Vol 52, Issue 2, p86
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298805200207