Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleTHE MARKETING MODE: PATHWAY TO CORPORATE GROWTH (Book Review).AuthorsGordon, Gay G.; Dalrymple, Douglas J.AbstractThe article reviews the book "The Marketing Mode: Pathway to Corporate Growth," by Theodore Levitt.SubjectsMARKETING Mode: Pathways to Corporate Growth, The (Book); LEVITT, Theodore; INDUSTRIAL management; MARKETING; NONFICTIONPublicationJournal of Marketing, 1971, Vol 35, Issue 3, p115ISSN0022-2429Publication typeBook Review