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- Title
1. Advertising and Promotion.
- Authors
King, Robert L.; Arnay, Oscar P.; Peters, William S.
- Abstract
Abstracts of articles related to advertising and promotion are presented. Articles abstracted include "Improving Some of Our Best Salesmen -- the Arts," by Joseph S. Perrin, appearing in the July 1966 issue of "The Southern Journal of Business," "Every Envelope Make This Direct Mail Different," appearing in the May 1966 issue of "Industrial Advertising and Marketing," and "Scientific Advertising," by Claude Hopkins.
- Subjects
MARKETING; ADVERTISING; SALES promotion; DIRECT mail advertising
- Publication
Journal of Marketing, 1967, Vol 31, Issue 2, p73
- ISSN
0022-2429
- Publication type
Abstract